Hayes Privacy

1. Information Hayes Collects

Hayes collects and processes several types of personal information, including:

2. How Hayes Uses Your Information

Hayes uses your personal information for the following purposes:

• Hayes Service (Contract Performance):
  • Processing and managing your vehicle rental bookings and agreements with Hayes. Verifying your identity and confirming you meet Hayes rental requirements. Facilitating vehicle collection and return processes. Processing payments and handling deposits and charges.
• Hayes Customer Communications (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information on behalf of Hayes. Responding to your inquiries and providing Hayes customer support. Notifying you of changes to Hayes' services or policies.
• Hayes Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates where you have consented or where Hayes has a legitimate interest. You may opt out at any time.
• Service Development (Legitimate Interest):
  • Analyzing Hayes website to improve user experience and functionality. Conducting research to improve Hayes vehicle fleet and services.
• Hayes Compliance (Legal Obligation):
  • Meeting legal, regulatory, and tax requirements. Preventing fraud and maintaining the security of Hayes services. Resolving disputes and enforcing Hayes' terms and conditions.

3. Hayes Information

Hayes may disclose your personal information to:

• Hayes Providers: Third-party companies that help Hayes deliver services, such as payment processors, IT support providers, and maintenance services. These providers are contractually required to protect your data.

Hayes does not sell your personal information to third parties for marketing purposes.

4. Hayes Data Security

Hayes implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. Still, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. Data Retention at Hayes

Hayes retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting obligations. Retention periods vary by the type of information and the processing context.

6. Your Entitlements

Under UK data protection law, Hayes gives you these rights:

• Right of Data: Request a copy of the personal information Hayes holds about you.

To exercise these rights, please contact Hayes using the details below.

7. Tracking and Cookies

Hayes uses cookies and similar technologies to improve your browsing, analyze site traffic, and customize content. You can adjust your cookie preferences in your browser settings.

8. Hayes Updates

Hayes may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Hayes recommends reviewing this policy regularly.

9. Contact Hayes

For questions about this Privacy Policy or our data practices, please contact Hayes: